It’s safe to say that life as we know it has transformed since the launch of the telephone and today it would be rare for anyone to spend a full day without coming into contact with a phone in some way.

We depend on communication but even with all the different technologies at our fingertips, a spoken conversation is still much more effective than an e-mail or a text and the most important aspect of a phone is still the ability to make and receive calls. This is why the telephone’s basic concept couldn’t be more relevant than in today’s business world.

So how do you choose when facing the option of a landline or a mobile?

When starting a business you may already have a personal mobile phone and it may seem easy and logical to hand out your personal number to prospective clients and to use this when advertising. In reality, this always sends out the wrong message.

It is also worth considering the unavoidable elements of a mobile phone that can greatly affect your business images such as poor signal meaning you cannot communicate with a client, low battery forcing you to shorten conversations or miss calls entirely and the number itself which can detract potential customers.

Having a mobile allows for great flexibility and means that you can stay connected wherever you are. Smartphones and newer handsets also allow you to check e-mails when away from the office, schedule appointments and catch up with news and trends.

In reality mobiles and landlines are very different but there is certainly room for both. When it comes to business, a landline gives you an identity – be that a local presence or national coverage. It also increases consumer confidence and makes prospective clients much more willing to call!

The business world requires flexibility with the rise of the Homeworker and flexible working so consider a system that will allow you to use a landline when in the office and divert all calls to your mobile when you’re not. This negates the need for you to hand your mobile number out and will allow you to control when you divert your business calls to ensure that work doesn’t erode into your personal life.

If you find that you are missing calls, add a professional telephone answering service or utilise tools such as voicemail to e-mail to ensure that any messages left are sent straight to you. An internet based phone system can allow you to combine the benefits of a static telephone line with the flexibility of a mobile.